Lip-syncing videos are still some of the most viewed videos on TikTok and seem to be an enduring and intrinsic part of the TikTok ecosystem.Įven though they may seem, at first glance, to all be the same, there’s plenty of room for creativity with lip-sync videos. And even though the platform has evolved since then and lots of different video types have also become extremely popular, it’s never moved away from its roots. Lip-Syncing VideosĪlong with dance videos, lip-syncing videos were really the first type of content that TikTok became known for. So take some time to figure out what content would suit both of your styles and audiences. When it comes to influencer collaboration videos, you’re really open to create any type of video content. If you decide to reach out to an influencer about collaborating on a video, take some time to brainstorm content ideas together. By collaborating with this other creator, you’ll get access to their audience and have the opportunity to mesh your style with their own unique style and ideas. Influencer Collaboration VideosĬonnecting and collaborating with a popular creator on TikTok can be a great way to extend your reach and grow your audience. Creating a good mix of trending hashtag videos is a good way to get eyes on your content. While they may not have as many people looking at them, you have more of a chance of getting seen by those people. That’s why using a few less popular hashtags is advisable. But you also have to keep in mind that these hashtags are highly competitive. It’s good to get in on the trending hashtags that are ranking highly because it does give you the potential to reach a pretty huge audience. When posting your TikTok, the best tactic is to pick a couple of really popular hashtags and a few less popular ones. When you click on that hashtag, this is what you’ll find. Right now, at this very moment, #summerofgaming is trending and listed in the Discover section. Here’s just one of the videos you’ll see: And, also like Twitter, this is a great place to see what’s trending in the community and start planning your content strategy.įor a great example of using hashtags to find video topics that are trending, check out #seashanty on TikTok. Much like Twitter, TikTok has a Discover section where you can view popular videos and hashtags. If you want to take it a step further, you can even create your own branded hashtag challenge and hope it gains traction on the platform. When it comes to TikTok challenges, you can create videos where you participate in trending challenges and use the appropriate hashtags. These challenges have a tendency to go viral and even cross platforms. Challenges like the #PepsiCanBalance and #GuacDance (by Chipotle) are just a couple of examples. There are lots of different challenges floating around on TikTok, but many of them are actually branded challenges created by companies to promote brand awareness. If TikTok had been around back then, we’re willing to bet we would have seen ice bucket videos posted left and right. Surely none of us have forgotten the Ice Bucket Challenge. Like many other social media platforms, challenges are very popular on TikTok. To find popular sounds, just pull up the Add Sounds section and you’ll be able to see a whole list of trending sounds. Of course, in order to create this type of video, you have to figure out which sounds are popular on TikTok. Sounds are huge on TikTok, and it’s extremely popular for creators to take a popular sound and use it in a video with their own twist. One of the best types of video content to create for TikTok is videos based on trending sounds. Just keep scrolling! 5 Best Types of Videos to Make on TikTok 1. That’s why we’ve put together a list of the best types of videos to make on TikTok. Scrolling through the sheer amount of content on TikTok can be overwhelming, and it can be difficult to decide what types of videos will get you the most views and be the most effective for your marketing strategy. But newbies often wonder the same thing once they’ve downloaded the app and created a profile: what type of content should I create? As the app has grown in popularity, we’ve seen more and more creators flocking to the platform. It’s been downloaded more than 2 billion times and was the most downloaded app in 2021. TikTok has quickly exploded into one of the most popular social media platforms in the world.
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